Packaging

Let’s package it up!

Chris and Bob were proud of the recipes they made for each Hometown masterpiece. Now they needed the window dressing—distinctive packaging that not only stood out on the shelf, but also symbolized their passion for competitive sports and how they grew up in their own hometown.

It would be cool. Retro. Classic American. They wanted people to look at the labels and be reminded of backyard barbeques, fun with family and good times with good friends. All the back-to-basics stuff we all know and love and grew up with. Hometown stuff.

In other words, the packaging should fit like an old pair of comfortable jeans.

Mission accomplished.